Encouraging a Season of Giving Back

As businesses head into the holiday season, giving back to the community becomes more important than ever.

One effective way to involve employees in community-focused initiatives is to offer a variety of opportunities, from volunteering to donations. This creates a culture of giving where employees feel empowered to contribute in ways that resonate with them.

At Croghan Colonial Bank, the commitment to giving back, whether through Croghan Cares or local community events, has played a key role in building strong relationships with both employees and customers. These efforts bring teams closer together and strengthen connections with the communities they serve, boosting morale and making a positive impact.

For businesses looking to start giving back but unsure where to begin, starting small and local is a great approach. Partnering with local nonprofits to collect items from their needs list or volunteering at a community event can have a significant impact, encouraging more involvement from both employees and customers while fostering a deeper connection with the community.